Looking back, which project do you feel has most contributed to your professional growth at We Exhibit?

Diletta Tubini – Hospitality and Events Manager

"The project ‘Querini on Board’ confronted me with a series of completely new challenges. For the first time, I followed a project through every phase, from the initial concept to the final reporting. During the development weeks, I worked closely with the Exhibit Design and Creative teams, gaining a broader and deeper understanding of the entire process.

In this project, I also took on the role of Project Manager for content production and development—an experience that allowed me to challenge myself on many different levels.

The moment I truly realized the change was when I saw the event come to life: it was the confirmation of the journey I had taken. I am particularly proud of ‘Querini on Board’ because, although it was conceived and carried out in a very short time, it brought immense satisfaction not only on a personal level, but also for the social value it held for all the people who took part in it."

Francesca Martini – Graphic Designer

"I realized I had grown professionally with my very first project for We Exhibit: the reinstallation of the permanent collection at the Museum of Science and Archaeology in Rovereto. I worked on the visual identity of the reinstallation, which has been ongoing since 2021, and my first assignment was the setup of the Botany section. To create an immersive space, I proposed a wallpaper featuring large botanical illustrations.
I was thrilled with the designs, but the real challenge was preparing the production files for the four-meter-high walls."

Valentina Chiesi – Head of Exhibition Design

"A Storm is Blowing from Paradise by Oscar Murillo at the Scuola Grande della Misericordia in 2022. I joined the project relatively late. I had to support my colleague Laura, who was managing it while on vacation.
The exhibition was set to open in early September, it was already the end of July, and we had to find a way to hang about fifty enormous canvases in the vast and stunning space of the Scuola Grande della Misericordia—while facing all the challenges that only a Venetian location can bring. It seemed like an impossible task, with August just around the corner and no engineered system in place.

I’m not entirely sure how it happened, but in the end we made it. It was a perfect team effort, both internally and with our external collaborators. My colleague and I had scheduled every single detail of the setup—the interior spaces, logistics, hour-by-hour phases. The installation was massive, and we had only six days.

Like a perfectly choreographed dance, everything moved into place and the exhibition began to take shape. When, at 10 p.m., the last boat carrying materials left the site, we were exhausted but filled with excitement. We treated ourselves to a Margarita at the Mexican restaurant to celebrate a milestone that had once seemed impossible—but that we achieved together!"

Tommaso Sartori – AVL Specialist

"A Storm is Blowing from Paradise was the first truly complex (let’s say vaguely colossal) project in which I independently handled all the different AVL aspects—from designing an 8x8m cube with immersive and interactive projections inside, to coordinating the various opening and closing events that included live music, talks, a runway show, and some very well-received open bars.

Everything was built (and later dismantled) within extremely tight deadlines, and coordination across all components of the installation was crucial—both among We Exhibit’s internal resources and with the many external suppliers involved.

I was extremely satisfied with my work, and it was a real pleasure to receive the appreciation of the artist and his team, as well as to have the chance to meet so many people—ranging from highly efficient local electricians to wonderfully fun Colombian musicians."

Maria Bagnara – Project Manager

"Working on the production of the exhibition catalog for the Saudi Arabia Pavilion at the 18th International Architecture Exhibition – La Biennale di Venezia was a particularly challenging experience. For the first time, I had the opportunity to contribute to the editorial development of a bilingual publication (Arabic and English) with international authors.

I had to quickly learn how to manage the complexity of coordinating curatorial content, graphic design, bilingual reviews, and the logistics of printing and distribution. Much of the work took place ‘on the ground,’ learning day by day how to find concrete solutions.

This project allowed me to explore the publishing sector while also drawing on my expertise as an Arabist. Collaborating with curators, designers, translators, publishers, and institutional representatives required active listening and mediation skills that, in this case, emerged with particular awareness and determination.

The greatest satisfaction was contributing to the publication of a catalog capable of reflecting the depth of the research and the curatorial concept of Irth. Following the entire production process enriched my journey with a meaningful experience that brought together many of the skills I wish to continue developing: project management, editorial sensitivity, and the ability to work in complex and international contexts."

Cecilia De Gasperi – Head of Communication

"The project that contributed most to my professional and personal growth has been managing the company’s communication. At We Exhibit, communication was originally handled spontaneously by colleagues who had a natural inclination toward the visual and social media world. Thanks to the significant contribution of a former colleague, we launched, in this order, a Facebook page, a website, and an Instagram account.
My involvement in company communication began in September 2019, simply because I couldn’t say “no.”

Communication relies on medium- and long-term planning, targets a specific audience, speaks about mission and vision with an agreed tone of voice, and develops within a strategy with clear objectives. I learned all of this by taking short online courses, because I must admit that spontaneous management is not exactly my strong suit. I studied our competitors and analyzed how they communicate, and then explored benchmark companies for inspiration.

I started with no specific skills, learning by doing, but I could never have imagined that one day I would found the Communication Area—if I hadn’t genuinely and deeply believed in the content I was conveying.

I created creative and technical briefs, coordinated photographers and videographers, learning from their perspective. I managed a company rebranding, coordinating a web design studio and a web developer to translate the founders’ ideas into a tangible and shared form on the new platform. I collaborated with an advisor, supported the creation of SMART goals, developed buyer personas more aligned with our new target, and consolidated a communication strategy. I started alone; now we are three, creating, planning, and managing content together."

Looking ahead, in terms of your ambitions and interests, who would you like to collaborate with through We Exhibit?

Diletta: "To continue my growth within We Exhibit, I would love to work on projects that have a tangible impact on local communities, such as those related to museums. I believe in their role as guardians of stories and identities, and in their ability to create connections through permanent collections reinterpreted in a contemporary way, as well as temporary exhibitions that allow people to rediscover their cultural heritage.

At the same time, I would like to further develop my path as a Project Manager, getting closer to the Hispanic world. I feel a special connection with this culture, which resonates with me in a unique way, and I would love to work with artists or institutions representing its diverse facets. Contributing to projects that combine these two aspects would be a significant growth opportunity for me, both professionally and personally."

Valentina: "Choosing is never easy, but at the moment I’m thinking Desert X AlUla! After experiencing the Islamic Arts Biennale in Jeddah, I had the chance to immerse myself in the vibrant and dynamic art scene of Saudi Arabia. Working on an international project, in such a vast and fascinating landscape like the desert, is an exhilarating challenge."

Francesca: "Civic museums in Florence—because they are incredible places but terribly presented."

Maria: "I would love to work with Sadik Kwaish Alfraji, an Iraqi artist."

Tommaso: "Any project involving cutting-edge AVL technologies excites me, because it allows me to explore new hardware and software solutions. In particular, I would like to work on more 'live' situations rather than purely installation-based ones. I must admit I am often more passionate about the process—from design to fine-tuning—than the final effect itself, and I see 'live' experiences as a form of continuous creation."

Cecilia: "I would love to collaborate with the fashion world and support brands in their artistic missions. There are many brands I admire (the Prada Group, Bottega Veneta, Ann Demeulemeester, Acne Studios, and recently, with the launch of Glen Martens’ '2 – Intangible Products' line, also Maison Margiela…) that already leverage the synergy between art and their audience to create culturally and artistically significant projects."

These are just some of the stories that bring our company to life, and we are ready—and excited—to share many more in our future content.
To explore and discover all our projects, we invite you to browse our website and follow our stories on social media.

The We Exhibit Team