From Visitor Studies to Experience Design: dalla ricerca alla progettazione is a short course that brings together research and design, moving from audience observation and listening to the creation of effective experiences in museum and cultural spaces. Understanding who museum visitors are, how they experience cultural environments, and which needs they express (or do not express) is the first step in designing meaningful experiences. Visitor Studies provide research tools and methods to analyze audience behaviors, expectations, barriers, and motivations; Experience Design translates these insights into pathways and practices that make visits engaging and accessible.

Learning Objectives

- Introduce Visitor Studies and the main audience research methods

- Identify the needs, expectations, and barriers encountered by visitors

- Apply collected data to the design of experiences

- Experiment with practical experience design tools

- Design visits that are more engaging, accessible, and memorable

Format and Approach

The course combines lectures with hands-on workshop activities, alternating between theory and practice. Professional facilitation supports group work, using tools and simulations that encourage discussion, collaboration, and the reinterpretation of content. Breaks, discussion moments, and informal networking opportunities help consolidate learning and foster connections among participants.

All information regarding the course program will be published in January 2026.

Please note that the training will be held in Italian. If you have specific needs, let us know.

Lectures, Workshops, and Sessions Led by

Monica Calcagno (Associate Professor of Business Management at the Venice School of Management, Ca’ Foscari University of Venice), Maria Chiara Ciaccheri (Museologist; We Exhibit), Dana Mitroff Silvers (Human-Centered Design Strategist; Designing Insights),
Mary Zurigo (Lecturer, Cultural Designer, and Museum Mediator; Z.E.A. Zone di Esplorazione Artistica).

How to Participate & FAQs

- You can register until January 23, 2026, or until all available places are filled

- The registration fee is €330

- You may cancel your registration at any time. If you notify us at least 30 days before the start of the course, you will receive a refund of the fee (minus €30 in administrative costs) within 5 business days. If you cancel after this deadline, no refund will be issued; however, you will be entitled to attend another course of your choice from the scheduled program at no additional cost

- The course will take place in person in Venice, at different venues that will be communicated together with the final confirmation and program

- At the end of the course, all participants will receive a PDF certificate of attendance and the course materials used by the instructors, sent via email

For further information or questions, please contact us at formazione@weexhibit.biz or check our FAQ section in Screen Reader mode.